1. You could decrease or increase length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab readers attention. They'll keep readers interested as they continue to read your ad.

3. You could ask your reader questions through out ad copy. They will answer questions in their own head as they read your ad copy. The questions you ask should persuade reader into buying.

4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.

1. Use word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.

2. Use word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product.

3. Use word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.

4. Use word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.